Natural Cycles is a non-hormonal birth control app that uses daily temperature readings to determine when someone is most likely to get pregnant and should abstain from or have protected sex. As a woman is only fertile for ~6 days per cycle, a couple is able to implement birth control by knowing the high-risk days. The algorithm gives out red or green days according to the woman’s fertility status.
“Natural Cycle” decided to re-design the app. The goals for new app were:
• Re-design the app to have a modern style and format • Simplify the recording and tracking procedure to make the app more user friendly • Create a smart and simple iconography to help users enjoying using it -visually pleasing- and understanding the terms easier. • Change typefaces to ones that are legible and clear, especially in smaller sizes.
I have changed the colours to a scheme that represents feminine nature as well as a hygienic and healthy feeling. I also placed white and empty spaces to create a clean look.
To make it user friendly, I made the app visually rich with pictures instead of text. To make the app simpler to use, I have combined some pages in one and vice versa.
Typefaces:
“Baloo-Semi Bold” for logo and frame titles. “Baloo” is a fine and curvy feminine font keeping in line with the theme for the brand. “Roboto Light, Regular, and Bold” is used for headlines and body text. Roboto is san serif, has a large family and is sharp on its edges, making it legible & user friendly, especially in smaller devices like mobiles.
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