My client - COAT dry cleaner- is an existing dry cleaning storefront located in downtown Vancouver who have decided to promote the business and rebrand it. I have designed the logo based on common visual laundry symbols.
My solution to boost business is to initiate a campaign targeting busy office people who work in Vancouver Downtown core, a bust metropolitan city. The offer is for free pickup and delivery of the client’s orders. This service delivers clients’ properly pressed & ironed suits just before their formal meetings. This service offers a solution for those who have important afternoon meeting and who don’t want to show up in wrinkled, day-worn clothes.
I designed a magazine advertisement, both single and double-paged, with a matt transparent sheet to cover the top. Seeing both layers together, the reader views the clothing in the dry clean bags and when the transparent layer is flipped, the clothes are shown clean and worn by professionals.
The copy on the transparent layer reads, "We'll iron out your clothes,” and the copy on the layer below reads "you can iron out the details." Copywritten by Jasmin Bhandal.
I have designed the logo based on common visual laundry symbols.
Transparent hand-out
