Home is a local food distributor that packages many kinds of snacks, bakery items and pre-packaged foods. The brief was for for packaging design including boxes, bags, labels, and stickers for a storefront and distribution center.
I chose to emphasize the brand name “Home” and relay that into an overall homemade feeling. The logo is hand-written to represent the same concept. The packaging material is all compostable and environment friendly.
For design I used the idea of watermill (grain grinder) as the store offers variety of flour-based products such as bakery & pastry items as well as pies and pizzas. To illustrate the watermill I have used the round paper Lace doily pads that we usually used to serve food|beverages for our respectful guests. I applied the same design for the stationary set and accessories. I also design some icons such as Vegetarian, Non-veg, Keto and gluten free as well as icon stickers uniquely.
Bread and bakery bag 5.5 x10 inch
liquidity food's cup 10 x 6 x 4.5
Snack Box and sticker (bottom label will be printed by label printer of the store, based on items price and weight)
Pizza Box 12 x 12 x 2 inch
Cake & Pie Bag 10 x 6 x 4.5
For the Advertisement, the concept I have chosen to elevate was that of the angel figures. I got help from an illustrator friend -Naznin Aygani-. They are illustrated in a collage style made from a lace doily material. They further give the idea of delicate, healthy and heavenly foods.
