Unfortunately, after creating all the materials, including Illustrated icon of the king and the Primax logo, as well as numerous labels and packaging, everything was ready for manufacturing on Summer 2006. However, due to the Islamic censorship in Iran, the company was not allowed to release these products because of their perception of the "KING" concept. According to their beliefs, this icon is seen as a symbol of monarchy and it reminds them of the previous regime in Iran before the Islamic regime took over. As a result, all the efforts of Paxan's expert team and myself went to waste, and these products took away from the market at the initial launch.
The Push dishwasher is one of Paxan's earlier products, which had already been in the market before I joined Paxan's graphic department that I myself used to managed it in the initial years. Push was a groundbreaking innovation in the dishwashing industry and remained one of the few dishwashing machine options available in the country for almost two decades. Although I didn't create all the visual features such as Logo and some of the illustrations I did undertake a thorough revision and redesign of the products in 2005.
Between 2000 and 2006, I have been involved in the creation or revision of several other Paxan products, some of them I have developed entirely (excluding the logo) are including Orchid Powders, Sepid 1,2,3,Sepid +, and Barf Powder (located in the top right corner). and some like barf powder on the left corner has been redesigned by me.
One particular success story was Sepid +, which gained significant popularity in the market due to its exceptional quality and the distinctive color scheme I chose for it. This unique color made the product stand out prominently among competitors on store shelves. However, due to its higher price compared to other detergent powders, the government eventually instructed the company to remove Sepid+ from the market. (Detergent powders were subsidized items on that time and were not permitted to be sold above a predetermined price.)
